We build Australia's largest game beyond Australia's biggest game. Built in front of the famous MCG stadium, Magnatron is ten meters tall with a weight of 42 tons of story version of the arcade game tester skills. With 30 meters high crane and a giant electromagnet. More than $ 100,000 in prizes contained in a gift box of 20 meters in 14 custom-built enclosure gift. Winner of an increase of 8 feet into the air in a scissor lift, where the control is identical to what you would find at ordinary skill tester, they control the movement and trigger the proper crane magnet. 100 016 people who attended the Grand Final saw the spectacle of the Toyota Hilux 1.5 tonnes lifted 28 meters into the air. Not to mention the 3.4 million who saw it on television live.
Advertising Agency: Clemenger BBDO, Melbourne. Australia
Executive Creative Director: Ant Keogh
Art Director: Luke Thompson
Copywriter: Seymour Pope
Executive Producer: Sonia Von Bibra
Producer: Jason Byrne
Account Director: Michael McKeon
Account Manager: Phoebe Farquharson
Experiential Agency: Traffik
Experiential Account Director: Nick Harvey
Photographer: Alex Aslangul
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