candle box
Showing posts with label Direct Marketing. Show all posts
Showing posts with label Direct Marketing. Show all posts
Friday, November 26, 2010
Vintage Twitter
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Vintage Twitter
An original that sticks!
They are twittastic!
We have twittered for 30 years, but in our own way.
Dengan lebih dari 100 juta pengguna di seluruh dunia, Twitter telah selama bertahun-tahun belakangan ini tidak hanya menjadi fenomena, tetapi sebuah alat yang diterima secara luas untuk mengirim pesan singkat satu sama lain. Sama seperti ketika kita saling teks di telepon, tetapi dapat dilihat orang. Di tengah semua ini, Post-It merayakan 30 tahun dalam bisnis. Apa yang awalnya dianggap sebagai perekat gagal berubah menjadi mungkin potongan kecil kertas paling terkenal dalam sejarah. Post-It menjadi standar untuk kecil, pesan pendek dan digunakan baik antara masyarakat dan di ruang publik, bagi siapa saja untuk melihat. Vintage Twitter adalah penghormatan penuh kasih ke Twitter, dengan mengingatkan bahwa pesan singkat bukan penemuan baru. Kotak, yang terdiri dari 500 Post-It notes (atau tweets vintage) dan pensil kecil, dibagikan di Mengganggu Kode, sebuah konferensi untuk para pengembang web di Stockholm, selama musim gugur 2010.
Communications Agency: JMW Kommunikation, Stockholm, Sweden
Creative Director / Copywriter: Joakim Karlsson
Art Director: Jonas Böttiger
Illustrator: Thomas Olsson
Planner: Niclas Strandh
Published: September 2010
komdom
Meskipun ide menggunakan perlindungan saat berhubungan seks umumnya ditangkap, orang cenderung berpikir seks oral yang tidak benar, dan jarang menggunakan kondom ketika datang ke turun pada seseorang. Tantangannya adalah untuk menghasilkan kesadaran menekankan fakta bahwa PMS juga ditularkan selama hubungan seks oral. Terutama sifilis!
Advertising Agency: Ogilvy Luvi, Pulau Reunion
Creative Director: De Pedro Oliveira
Art Director: Fanny
Copywriter: Amsalem Philippe
Fotografer: Diat Laurent
Diterbitkan di: Jul 2010
bag,packaging
Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines
Executive Creative Directors: Merlee Jayme, Eugene Demata
Creative: Allan Montayre
Assoc Creative Director / Art Director: Gogie Sinson
Copywriter: Biba Cabuquit
Photographer: Mark Nicdao
Brown Paper Bag
(click image to enlarge)
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors / Copywriters: Tom Paine, Karl Fleet, Levi Slavin
Art Director: Mike Davidson
Agency Producer: Nigel Sutton
Retoucher: Kevin Hyde
Photographer: Charles Howles
Designer: Mike Davidson
Group Account Director: Angela Watson
Account manager: Stefanie Robertson
Account Director: Tim Ellis
Sunday, November 21, 2010
Yacht
click image to enlarge
Brief: To determine the feasibility of cruise ship owners as a potential market base for DHL Import Express.
Insight: Yacht owners many picky when it comes to their yacht. And rightfully so. luxury yachts are expensive propositions. A yacht owner will receive only genuine spare parts to have appreciated as he just could not take the risk with other things. Also, he does not
third party would believe this, as the technical knowledge yachts are still scarce in this country. Now, import the individual parts on a regular basis can get expensive. So, rather than impose a cost each time a part is needed, yacht owners to buy spare parts in bulk and store it in storage for future use. While this may seem cheaper, they eventually cause the cost of warehousing in addition to the cost of spare parts for repairs in the future is unknown.
Idea: Getting the trust of yacht owners with shocking him with our knowledge of his yacht.
Implementation: A database of yacht owners with name and model of each yacht owner (s) have been obtained. Yacht owner then sends mailer shaped folder with the name of their own cruise ship on the cover say There's someone who cares as much as you do. "It is in the detailed technical blueprint of his own yacht with a personal letter about how well the DHL know this particular model and how they can and get the correct spare parts from anywhere in the world. In this way, his yacht and he will remain perfect not need to pay an unnecessary good.
Response: This mailing had a response rate of 80% productive. That's an ROI of 45% with 16 good leads of the 20 outs of mail. Moreover, this activity not only brought within the scope for future business, it opens up a whole new customer base for DHL Express Import service.
Advertising Agency: OgilvyOne Mumbai, India
Creative Director / Copywriter: Shahrukh Dandiwala
Art Director: George Lishoy
Extra credit: Gaurav Magotra, Abhishek Sharma, Nirmala D'Souza
Published: August 2009
OpusMúltipla
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Instead of a conventional business card to offer makeup services to customers, it creates a special stamp that simulates a lipstick mark. Stamps can be applied to various materials, such as towels, sheets of paper, tissues etc.Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Directors: Denilson Pucci, Renato Cavalher
Art Director: Cintya Reese
Copywriter: Diego Pianaro
kartu nama Broke Bike Alley
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Broke Bike Alley cards help you help your bike. Follow-up to patch the tire of their business cards, card cum tool fits in your wallet and lets you customize your bolts and spokes. And open your beer.Advertising Agency: Rethink, Canada
strawphone
Advertising Agency: Existcomm, Yogyakarta, Indonesia
Creative Director: Margareta Wulandari
Art Director: Alfonsus Lisnanto
Copywriter: Doppy C. Prasetya
Published: September 2010